Start-up sustainable snack box service proves hit with offices
Green SME news – by GreenWise staff
28th June 2012
A Hertfordshire-based start-up, which has launched a novel sustainable snack box for the workplace, is reporting high demand for its service.
The Rude Food Co is an '
honesty snack box’ service, which offer a range of
healthy foods and relies on customers to be honest and leave correct payment, rather than the company paying for the snacks.
A spokesperson for The Rude Food Co, based near St Albans, said the company had gained 150 new offices in the last six weeks. Organisations that have signed up to the service include RBS, British Waterways, NHS Hertfordshire and Luton Borough Council.
Brands supplied by The Rude
Food Co include Nakd, Eat Natural, The Food Doctor and Panda.
"We’ve been delighted by the level of response and how well received we have been. We felt a business based on honesty and good healthy food could be a winner," the spokesperson said. "We’ve gained 150 new offices in just the last six weeks and we are confident that we’ll be in over 1000 offices before the end of the year."
Sustainable strategy
The company is still developing its sustainable strategy, but the spokesperson said the service focused on "high-density areas, so as much can be delivered on foot as possible" and ensured that the brands it supplied were "active in ensuring their products are sustainable" as well as being healthy and natural.
"We certainly see good health and sustainability as important bedfellows," she said.
The Rude Food Co said it plans to expand into "convenient healthy lunches delivered to your door" later this year.
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