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greentomatocars switches on Wi-Fi in run up to Games

Green travel news – by GreenWise Staff
5th July 2012
greentomatocars is to provide free Wi-Fi across its entire fleet of minicabs in preparation for London 2012.
The London green taxi firm announced today it was adopting free in-car Wi-Fi across its fleet of 300 hybrid vehicles to keep London businesses digitally connected and ensure no-one had to miss any of the Olympic action. The move by greentomatocars means it becomes the first passenger car company in Europe to introduce free in-car Wi-Fi across its entire fleet. Leading London taxi service Addison Lee already provides free Wi-Fi in all its executive vehicles, but not across its 3,500 minicabs.

"greentomatocars was London’s first environmentally friendly minicab service and now we’re the first to provide free Wi-Fi across our 300 strong fleet," greentomatocars’ founder, Jonny Goldstone, said. "Our timing couldn’t be better. Summer 2012 is well and truly upon us so for all of those people who happen to find themselves travelling around London when the action is on, they’ll never miss a moment of sport or a medal ceremony in the back of one of our cars."

Digital connectivity
greentomatoes said the high density of software and IT companies in London meant it wanted to lead the way in supplying seamless digital connectivity to London’s businesses. The capital is already home to more software and IT companies than any other European city. 
  
"London has long been recognised as a hub for technological innovation. In 2008 it was named the Wi-Fi capital of the world and in 2012 I think it would be fair to say it’s now the free Wi-Fi capital," said Goldstone

greentomatocars free in-car Wi-Fi is available to all customers and can be accessed by connecting to the service and using the password ilovefreewifi.

The service is powered by 3G mobile broadband via individual networked SIM cards in each car, provided by Wireless Logic. It allows download speeds of up to 7.2 megabites per second (Mb/sec) and upload speeds of up to 2Mb/sec. 

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